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Thursday, November 24, 2011

Happy Thanksgiving

This past week the turkeys have been parading on the farm.  Sunday morning there were 14 of them.  I keep warning them of the upcoming holiday, but they must feel safe here. 
Turkey parade out our front door

Today David went to the store to buy our turkeys for the holiday.  If he bought an organic turkey, it would have been over $100!  Well, we have our own organic free-range turkeys right outside the door.  We even know the exact avocados and bugs they are eating.    Our neighbor, Cherry, feeds the wild fowl in the neighborhood each morning, but they also have the plentiful food found on the farms.  These turkeys can fly pretty well too. On the way home yesterday I saw one roosting high up on the telephone wires.  They often roost in Macadamia nut trees at night.
Turkey parade outside Mill house

Wednesday we are taking one of the store bought turkeys to the Amy B.H. Greenwell Ethnobotanical Garden in Capt Cook where they are making a community Imu. (This link has a youtube video opening an Imu).  This is a traditional Hawaiian pit oven like you see at a luau where they cook a whole pig. for Kalua pig.  We bring our prepared turkey at 7:00 and pick it up that afternoon.  We will enjoy this turkey as our leftovers.
Proud turkey

The second turkey we will bring to the Outrigger Canoe Club's Imu (This link tells about Imus) on Thursday morning.  They will cook it and we will serve it at the club's Thanksgiving Day potluck dinner.  We'll do our regular Thursday morning paddle and put the turkey in the imu, then uncover it and all eat at 2:00pm.

It will be interesting to see how many wild turkeys are around the farm after Friday.

Friday, November 18, 2011

Mt. Thunder Coffee Plantation, the Deluxe Tour

Mt. Thunder Coffee 
Through our connection with the owner of our farm Steve Braund, David, Thane Tienson and I took a private three hour tour of the Mt. Thunder coffee plantation in Koloko, (north of our farm at the 3,000 ft elevation vs. our 1,500.)  It was given by John Langenstein, a coffee consultant and General Manager to Mt. Thunder. He is also the owner of about 50 acres of his own coffee.  He has worked in the coffee business for over 30 years in Kona.

First we mingled with the tourists at the coffee tasting bar and flat screen TV where we watched a video about Kona coffee and Mt. Thunder.  They have been featured on “Dirty Jobs”, the Cooking Channel, in “Unwrapped”, the Fine Living Channel “A Taste for Adventure”, the weather channel, and others.  These videos give you a nice overview of the coffee process. 

Poha
We got the nitty gritty farm view, the machinery view, the personnel view, the business view, and everything in between.  John knows everything about this farm, the employees, many of whom he hired, the growers, the pickers  some of whom he houses himself, the difference between dry milling and wet milling and why, the cupping, and the financial ups and downs of his 30+ years in the coffee business.  He said that every part of the process from farm to cup is a variable in a good cup of Kona coffee.  Of course he believes that the finest coffee is 100% Kona.  He is dedicated to keeping it that way.
Makaki tea

We first walked down a garden path past many different plants on the farm such as Poka, a delicious fruit grown at high elevations, Makaki, which makes a health tea, Hapu ferns, green tea, and Poha, which makes a delicious jam.  We also walked by a huge lava tube with a ladder, and a lava bridge which we walked over, looking left and right at another huge lava tube below. 
lava tube mauka
Lava bridge
Lava tube makai

Chinese and French geese

All along the way, white Chinese geese and grey French geese followed us, making their presence loudly known.  John had a pail full of alfalfa grain in his hand.  He fed the boar they keep in a pen.  He said there are more wild boar on the island than people.  That’s a lot of boar on an island of over 125,000 people.  We met some small donkeys who roam the farm as pets, and some larger ones named Lucy and Florence who are kept penned and do some farm work at times.  John knew all their names, including “pretty boy”, a haughty grey goose.
Boar, and picking a Poha
Florence

We ended up at the bottom of the buildings where the coffee is processed, so our tour was somewhat out of order of the actual processing. 
Pile of pulp that smelled like...

The first thing we saw was the huge pile of pulp, already fermenting, in the large flat area.  This pulp, the outside “cherry” part of the coffee fruit, is fleshy, sweet, and juicy.  If you have the time and energy to process it, it makes a great health drink, and is in fact sold as “Kona Red” for $5.00 a 6 oz. bottle.  Traditionally it was put back on the farm as mulch.  Today, it is not so much because of the Coffee Borer Beetle that can live in the cherry and skins and reproduce there.  The CBB is so new to the island that the farmers are still not sure what is safe and what is not.  Mostly, the Extension Service Agent says that sanitation on the farm is the most effective form of deterrent, which means leave cherry on the ground after harvest.  That is an impossible task, but makes sense.  Most of the KCFA meetings are on ways to deal with this pest.

Pulper
After passing the stench of the pile of pulp, we made it up to the machines that pulp the cherry, which is done with a lot of water.  They were processing 20,000 lbs that day, and only had three garbage cans of floaters.  Floaters are the under ripe cherry, the ones infected with CBB, and debris.  A man stood by the swirling vat and swept out the floaters with a plastic kitchen sieve.  The cherries were then sent to a pulping machine which is just a big squisher that rotates.  They also have one that is like a centrifuge.  The pulp makes its way down a conveyer to that pile.
Pulping area
pulp tank

floaters
John showed us the different parts of the coffee fruit:  the outer skin and flesh, which when ripe is a beautiful cherry red.  Inside, the bean(s) are coated in a fleshy clear slippery mucilage layer that is very sweet.  This layer needs to be removed, either a wet or dry method.  Both methods are valid.  John said that the dry method allows for more consistency and larger batches.  Most small farms(the average farm is 2.5 acres)  use the wet method, which is a fermentation in water that takes about 10 to 18 hours. 
Drum dryer
Dryer flame

Once the sweet stuff is off the beans, then they are rinsed and laid out to dry.  This is also a matter of preference.  Traditionally the beans were spread on a hoshidana deck in the sun.  The roof could be rolled over the sun drying beans if it rained, which it often does in late afternoon.  Our farm house had a hoshidana roof originally.  You can still see the rollers in places. 
solar drying deck
Braund farmhouse hoshidana roller
Mike and Mary Macheyne of MnM Kona Coffee, our neighbors, use a big deck they built covered with visqueen.  Mt. Thunder has a passive solar drying deck and custom dries batches of coffee for individual farms.  The coffee is raked every hour.  The beans are dried to about 11% moisture content.  There are fancy machines that will measure this, but John just put it between his teeth and could tell by how hard it was to bite. They also dry the beans in a rotating gas fired drum.  This allows for consistency, and drying in large batches.  We saw bags of beans that weighed 1,500 pounds.  The mill processes 2 to 3 million pounds of coffee cherry a year.
1,500 pounds parchment

After the beans are processed up to this point, they are called parchment.  That is because a thin layer of skin is still around the bean.  This protects it and allows it to be stored for up to 2 years in a temperature controlled room. 

When the beans are ready to be sold, the parchment is removed in a machine, much like a weed whacker.  Then the beans are called green.  They have a grey/green color.  John said that green coffee is the second most traded commodity from oil.  Steve, the owner of Braund farms, sells this green bean, in 100 pound bags, to Alaska.  Here it is stored and roasted as needed.  Braund farm coffee is only sold in Alaska, is the most expensive coffee at Kaladi Bros., and in our experience, it is quickly sold out!
incline separator
optical eye

Before the coffee beans are roasted, they go through a sorting process on an inclined shaking gravity table, and a computerized optic scanner.  The table shakes the larger, heavier, beans to the top.  There is a hole and a bag underneath for each section.  Most estate grown coffee (small farms who process their own like Mike and Mary), do not sort.  But they are careful to pick the ripest cherry, have complete control of the whole process, and roast on demand, producing high quality coffee.
68 degree storeroom

When there is demand on the shelf in the store, more coffee is roasted.  You don’t want to buy too much coffee at a time, because roasted coffee has a shelf life of a week or two.  Right after they put it in the bag, it needs to breathe for three days.  There is a one way valve on bags of Kona coffee that allows the rest of the roasting process to occur.

Roaster just finishing
Roasting is done in relatively small batches and is an art.  The commercial machine is like a popcorn popper in some ways.  During roasting you can hear the beans “pop” which they call a crack.  One crack is a lighter roast.  If the beans crack again, it is a darker roast.  When the exact temperature is reached, the coffee beans are released onto a cooling mixing tray so they don’t cook any longer.  Lots of steam comes out and it smells wonderful.  We watched a batch roasted to 415 degrees F and heard it crack twice.


“Once you wake up and smell the coffee, it’s hard to go back to sleep.”  - Fran Drescher

We walked through the packaging section of the company right by the roaster.  Even the quality of the bag is a factor.  Nitrogen flushed mylar bags will keep the coffee best.  Across the driveway is the gift shop and where you can buy the Mt. Thunder coffee.  We bought some of the Cloud Forest Estate which is certified organic, and grown there at 3,000 feet.  We also bought some Private Reserve.  The Cloud Forest is of course the most expensive, over $40 a pound.  Growing coffee at high elevations is good and bad.  Good, because it produces a high quality, flavorful bean; bad, because the crop is smaller when there is less sun.  Interestingly, high elevation coffee grows year round.  It is always flowering and ripening.  At our elevation of 1,500 ft., the “bloom” is in late February, March, and lasts a day or two.  Picking is from August until December.
official Kona certification

If you come to Kona and visit a coffee farm, you will spend about 15 minutes looking at coffee trees and visiting the gift shop after you have a taste of their coffee.  John wanted us to see and understand every aspect of the process, the pros and cons of choices in processing, to see each step and learn the many variables that are present to make a good cup of coffee.  He reminded us that, after all the farming techniques and steps in the processing and the roasting, you can still ruin a good cup of coffee in how it is brewed! 


Some interesting figures about coffee farming I got from Brad at the Greenwell Farms tour:  there are about 900 coffee trees per acre.  You can get a yield of 9,000 up to 12,000 lbs of coffee cherry per acre.  One pound of roasted coffee requires more than 7 pounds of cherry.  Each tree therefore produces about 2 to 3 pounds of roasted coffee.  Here is a coffee quiz that gives some interesting trivia facts about coffee.

In order to enjoy an excellent cup of Kona coffee, John recommends buying fresh roasted whole beans stored in the original bag kept at room temperature;  grinding the beans per batch evenly, and brewing in a French press with filtered water.  For a professional coffee cupping, the grounds are in the water for 4 minutes before tasting.  The lighter roasts are better for enjoying the complexities of the coffee flavor. 

When we arrived in Kona, we bought Kona coffee, but by habit, added our favorite creamer.  At some point we stopped buying creamer.  One of our guests requested sugar.  Sugar just coagulates on the shelf because of the moisture in the air, so we never bought any, nor do we use it in coffee.  He had to try honey.  I guess it was okay.  Kona coffee is so smooth, delicious, and flavorful, we wouldn’t think of putting anything in it again.

One other point:  We noticed that the volume of coffee in a pound can be quite different.  Therefore, to really measure properly, you should weigh the coffee, rather than use a measuring cup.  There are 35 cups of coffee in a pound.  You do the math; we don’t have a scale so we guess.

At the Kona Coffee Festival we met Sean Steiman, a coffee consultant, who has written “The Hawai’i Coffee Book".  Other resources we use are the new “Specialty Crops for Pacific Islands”, edited by Craig Elevitch, and the U. of Hawaii at Manoa, booklet called “Growing Coffee in Hawaii”.  Our experiences have just taught us that there is much more to be learned about growing Kona coffee.  That’s why we go to the KCFA meetings and get togethers to meet other farmers and “talk story”.

This blog is just one of several I have written about our experience on a coffee farm.  I invite you to read the other posts.  Just sort for “coffee farm”.

Thursday, November 17, 2011

GEMS

Thursday was the Girls Exploring Math and Science day long workshop for Big Island 5th grade girls.  19 workshops were held on various science and math subjects.  Each girl got to go to 3 workshops, got a Tshirt and lunch and saw science exhibitors geared to them.  They had a great day.
Introduction

Cindy from the Canoe Club was the coordinator and recruiter of volunteers for this popular, yearly event.  Her enthusiasm and that of all the volunteers and sponsors make this a well known, effective event.  The Keauhou Beach Resort was the venue.  GEMS was started by the AAUW Kona Chapter.

I got to be a student assistant in workshop #7, called “Create Your Own Green Power Avatar”.  Susan Cox was Green Power Girl.  She was this enthusiastic young gal all dressed up in green hair, fluorescent green boots, a green embroidered cape with windmills, ocean waves, and a big sun designs on it.  She even wore green glasses with green lenses! 
Green Power Girl

Chantal and I held up the #7 sign and marched our 11 to 14 member group of girls three times to our workshop.  Green Power Girl stirred them up about how women need to be the stewards of our planet and promote green energy.  She had a cartoon she produced which explained in power figure stories, how renewable energy can be used to fight our dependence on fossil fuels.  However, she forgot the speakers, so the cartoon was ditched in the second workshop.  She also had a card game with green power super heroes and dangerous menaces that had to be defeated, like “Crimson Tide” (red tide caused by industrial runoff).  GMO’s (genetically modified organisms).  First she had them create their super power to be used to defeat these foes.  One girl’s name was Pu’o which means pearl.  She translated that to a super power being able to transform things.  It was hard for most girls to find their inner super power.  They really didn’t understand GMO or red tides at all.  There wasn't much time to teach, nor was it the point.  Green Power Girl's mission was to get the girls excited, which she did.  She did preface her whole talk by saying that really, the Big Island, is one of the “green” er places in the US.  Each group of girls was different in their interactions and enthusiasm.
Zumba

During lunch, they did Zumba.  The girls really got into that.  Brilliant idea. 

Other workshops near us were learning how to use money and they made a bank; cooking where they calculated measurements and food costs, and GPS fun.  The most popular was about veterinary medicine.  Another health workshop did a dissection – on a green pepper.

The West Hawaii Today covered the event under the front page headline "Anything is Possible" with lots of photos and stories.  It was a fun day for me and all the volunteers, and obviously for the 300 Hawaiian fifth grade girls.

Friday, November 11, 2011

Kona Coffee Festival Parade (Festival Part 4)

Friday afternoon we assembled at the Royal Kona Resort for the big parade.  Kona Coffee Farmer's Association was entry #11.  We were parading with a lovely children's baton twirling group, thereby getting us some ooh's and aah's and deflecting from the fact that our group was so small.  We arrived at the resort around 4:00 although the parade started at 5:00pm.  We weren't sure where to park, where to meet, or any other details except it started at the resort.  We decided to park at the finish line.  One of my bridge partners told me that the Diamond parking lot behind the Shivalik Indian restaurant across from the pier was never monitored.  So we parked there and walked the mile or so to the resort.

We saw two people with coffee picking bags sitting on the lawn in front of the resort, but we didn't recognize them or see anyone else.  We were thirsty after our reverse parade hike there, so we wandered into the bar.  We had to pass through a beautiful wedding reception area with pink flowers and bows as decoration.  We had our lemonade and then went back outside to find the KCFA group.  I came to find out a couple weeks later, we had been to my dental hygienist's reception who  wed on that day which was 11/11/11.

Majorettes
The two people we saw on the lawn had grown to about 5 or 6 and Bruce Corker had been designated to look for the rest of our group.  He came back and led us to the actual parade, which was lined up on the street (imagine that).  We frantically found duct tape to adhere our #11 sign onto our banner and the truck accompanying the majorettes.  Then an official lady with a clip board informed us that we were supposed to have white parade head bands printed in red which said "Kona Coffee Cultural Festival" and pink, green or yellow florescent necklaces.  So off Paige went to get this essential gear.

Miss Aloha Hawaii
A little after 5:00pm the parade began.  Since we were number 11, we didn't have to wait too long.  We were told to stay behind as far as that telephone pole.  Now I know why parades get backed up.  It isn't easy to keep a certain distance when you are being cheered.  Another reason for cheers for us was because we were immediately behind Miss Kona Coffee and Miss Aloha Hawaii in their convertibles.  Everyone in our motley crew of 12 to 15 wore their coffee shirts or carried a coffee picker basket.  David and I held the KCFA banner.  That meant we led our group.  I felt like I was a fake.  We don't do anything but live on a coffee farm and go to meetings.  We do not pick coffee or own a coffee farm.  But we had on the KCFA decorated coffee label shirt and KCFA hats, and they needed bodies.

The KCFA marchers
David and I are carrying the KCFA banner in the above Al-Jazira piece on Kona Coffee and APEC.

It didn't take me long to get over my guilt. I soon found myself smiling, waving, and cheering when the announcer talked about KCFA and explained how everyone should only buy 100% Kona coffee because the 10% blends have evil inferior coffee filler which isn't labeled with the origin of the 90%.  Most people in the crowds lining the street cheered at this and gave us thumbs up. 

Kona parades are well run.  Everyone watching can be within earshot of a commentator.  I think we went by 6 announcers throughout the parade route.  Each time we got to hear the cheers, wave, smile, and laugh at ourselves.

At the end of the route at the King Kamehameha Hotel by the pier, we were told to veer off into the parking lot and go to the tennis courts where there was a party for us.  But before that, our group had to pose with the beauty queens.  No one minded that.

We walked a long way behind the property and finally found the tennis courts which were all set up for a party, but no one was there.  So we walked back through the hotel to see the rest of the parade.  Then we thought, why just stand here?  Why not go to the Shivalik restaurant and have dinner and watch the parade from their balcony seats?  Good question easily answered.  We had no idea how long the parade was going to be or what was behind our #11.  We found we really didn't miss much of the parade after taking our seats.  The parade lasted until after dark.  Now we knew why you had to have the florescent necklaces.  The end of the parade had lights on their floats or vehicles.  We saw entries  done by tour companies, school bands, dignitaries, karate kids, restaurants, military, etc.  Everyone had a chance to parade. 

after dark float seen from our seats
I have seen lots of parades, the last one being the Kona Fourth of July parade, and before that, the televised Thanksgiving Day parade in Chigago in 2010.  However, this was the first one I marched in and I loved it!   This was one of the times I felt all eyes were on me, just like when I was four and was named "Most Bowlegged" in preschool.

Thursday, November 10, 2011

Ultimate Barista Challenge (Festival Part 3)

Kona Coffee Cultural Festival, Nov. 4-13, 2011

Part 3, Ultimate Barista Challenge.
Heather
Pete
Next to the coffee cupping competition, a stage was set up for the barista challenge.  Two barista stations were opposite each other.  Heather Perry, two time US Barista National and UBC International Champion, and 2011 US National Barista Champion Pete Licata pulled shots, taught the finer points of pulling coffee to baristi, and performed.
These two were amazing.  If you ever got a good cappuccino, watching this demonstration made you appreciate every cup.  The basic advice they had was to be consistent.  Pete Licata went so far as to personally pick out his coffee blend and roast it himself. 

There are many variables in a good espresso drink.  There is the coffee itself, the blend, the roasting and the grinding.  Then comes the distribution and tamping.  The water should be filtered and the temperature regulated to 92 to 96 degrees Celsius.  Then the pressure should be 9 to 10 atm.  The extraction time was emphasized by the experts.  25 to 30 seconds is preferred, but they said 20 to 25 brought out other flavors.  The whole process should take about 30 seconds.  Also important is the cleaning and maintenance of the machine itself.  I bet the makers of different machines will also say theirs is better for even more exact reasons.  Humidity and even the cup it is served in, are also factors in making a great espresso drink.
Pete and Heather prepared several coffee drinks for four local judges in a set amount of time.  Pete used chocolate and root beer flavors for his specialty drink.  Heather drew an elephant in hers with the milk foam and used several flavors she felt were reminiscent of a circus.   Latte art was the topic of a whole session during the events.
Shawn Steiman, author of “The Hawai’i Coffee Book”, pulled espresso shots for spectators throughout the two days at the Keauhou Beach Resort.  He was a wealth of knowledge about coffee.  In fact, that is his profession.  He said he evaluated the Braund farm once.  He has a PhD in Tropical Plant and Soil Sciences and is a coffee consultant. 
The barista events ended Thursday evening after 6:00pm with Heather and Pete's performance.  We were able to see it because we came for the Kona Coffee Council  (KCC) Dinner & Benefit Auction in the ballroom.  David wore his Kona Coffee Farmer Association (KCFA) shirt to the event.  Luckily, another man also had on this rival organization's shirt.  The event was quite casual.  The MC's 4 year old daughter drew the winning tickets for the centerpieces.  There were some interesting live auction items, but the same people seemed to outbid each other for them.  A couple at our table spent their yearly vacation in Kona for the coffee festival week.  Over the years they have met several farmers and have friends now in the community they see once a year.
Ultimate Barista Challenge Hawaii
Noon – 6:00 p.m.
Keauhou Beach Resort
78-6740 Alii Drive, Keauhou

Presented by Kamehameha Schools and Keauhou Resort
The Ultimate Barista Challenge® is an action packed coffee and espresso competition where baristi compete with latte art and espresso frappe challenges.

Kona Coffee Council Dinner & Benefit Auction
6:00 p.m. no-host cocktails
7:00 p.m. Buffet dinner
Keauhou Beach Resort
78-6740 Alii Drive, Keauhou
The evening is hosted by members of the Kona coffee industry and includes a buffet dinner, silent auction and live entertainment. Everyone is welcome. $45 per person. Reservations required, call 322-6575

The Coffee Cupping Competition (Festival Part 2)

Kona Coffee Cultural Festival, Nov 4-13, 2011

Part 2, The Coffee Cupping Competition
The heart of the Kona Coffee Cultural Festival is the coffee cupping contest.  This year 50 farms entered 50 pounds each (about 350 pounds of cherry off the trees) of their coffee processed to parchment.  Most of these farms are 5 acres and are picked, pulped, sun-dried and sometimes even milled, personally on their farm.  We know the farmers from about 5 of the farms who entered, so we were interested in the two day event and the outcome which was held at the Keauhou Beach Resort.

Wednesday, there was  also a farmer’s market on the hotel lawn.  We are now regular custormers of several booths.  However, the nearby Keauhou Shopping Center farmer’s market called the authorities to say that they hadn’t gotten the correct permits and must disperse.  Some vendors left, some stayed.  It was big news in the West Hawaii TodaySmall town, yah?

Slurp
Spit

Data entry
Judging
Inside the hotel, for about 4 hours, four coffee cupping judges slurped, spit, and tasted all of the coffee entries.  These judges are highly trained to taste the 99 different flavors in a cup of coffee.  They are judging on wet aroma, dry aroma, body, flavor, and acidity.  They said they can taste immediately a coffee grown in Kona because it's brightness and .  They judge coffee all over the world.  I was right there asking questions, listening to the slurps and the spits, feeling the beans, and tasting the sample brewed entries they brought out periodically throughout the event.  I met the data entry ladies, the MountainThunder workers who processed all the coffee entries from parchment into lightly roasted coffee, and a couple judges.  Mountain Thunder also ground the coffee entries just before the judges tasted them in 6 or 7 entry batches, poured the water into the measured grounds, set up each and talked to spectators like me.

Each judge was on their feet back and forth between entries, busily marking their tasting notes, and sometimes discussing entries amongst themselves.  All the entries were numbered.  After the first round when the judges picked the top 15, the numbers were changed for the final round on Thursday.  The judges had four glasses of cupped coffee, a glass of the grounds, a glass to wash their spoon, and a display of the coffee as roasted, green, and parchment.
Numbered entries
Entry set up


Thursday at noon they announced the results of the contest.  None of the farms I knew made the top 15.  Third place went to KonaRising Coffee Co.  Second went to Kona DePele.  First went to Kainaliu-Kona Coffee Co.

Norman Sakata after the parade
At the results ceremony, the Miss Kona Coffee and Aloha Hawaii were introduced and appeared in all the photos.  Each group was introduced and photographed: the judges, the winner of the art show, the coffee finalists, the coffee winners, the website winners, the label winners, and the Festival committee.  The founder of the festival, Norman Sakata, made some remarks.  He began the festival 41 years ago.  A Japanese TV station interviewed the winners and spectators.   No one was left out except Kathy Woods, the lady who entered the computer results, and I, a most enthusiastic spectator.
Winners


The prizes awarded included your name on a koa bowl for 1st place, bragging rights, and a gift bag of coffee stuff.  This year the tasting notes will be returned to each entrant.  Many coffee growers did not enter this year because they did not get this feedback in the past after sending $1,000 worth of retail coffee to be entered.

Congratulations to all the entrants.  It was really fun for me to be a part of this.  I learned a lot, at least enough to know how much more there is to know about coffee.

Wednesday, November 9

Whole Cup and UCC Hawaii Kona Coffee Cupping Competition – Preliminary Round
8:00 a.m. – noon
Keauhou Beach Resort
78-6740 Alii Drive, Keauhou

Presented by Kamehameha Schools and Keauhou Resort
Cupping is a coffee tasting technique used evaluate a coffee’s characteristics. Kona coffee farmers submit their coffee for judging in this preliminary round of the prestigious Kona Coffee Cultural Festival Cupping Competition. Judges will conduct side-by-side tastings allowing them to appraise the differences of each entry.
Kona Coffee Art Exhibit
9:00 a.m. - 2:00 p.m.
Keauhou Beach Resort
78-6740 Alii Drive, Keauhou
Presented by Keauhou Resort
Local artists interpret the Kona coffee lifestyle in different art mediums. Art is judged and available for sale. Vote for your favorite in the People’s Choice award.

Keauhou Resort Kona Coffee Label & Website Display & Competition
9:00 a.m. - 2:00 p.m.
Keauhou Beach Resort
78-6740 Alii Drive, Keauhou
Standout coffee labels and website designs that best market gourmet Kona coffee compete for cash prizes.

Kamehameha Schools, aka the Bishop Estate, sponsored the festival.  70% of the Kona coffee is grown on Bishop estate leased lands.

Saturday, November 5, 2011

Holualoa Village Coffee and Art Stroll (Festival Part 1)

Kona Coffee Cultural Festival, Nov 4 to 13, 2011

Part 1,  Holualoa Village Coffee and Art Stroll

Saturday was the very popular Holualoa Stroll.  The artist town of Holualoa, about 4 miles North of us on Mamalahoa Hwy was filled with coffee farm owners and their products.  Each gallery featured a coffee farm.  You could get wired on this stroll because everyone offered a taste of their coffee, and of course offered it for sale.
At the KCFA booth
Bruce of Rancho Aloha

Page of Princess Radha coffee
David and I helped in the Kona Coffee Farmers Assoc. (KFCA) booth with Mary Lou Moss of Cuppa Kona coffee, Membership Chair and all around KCFA booster.  She herself made  the coffee bag totes, coffee cup bird feeders, ordered the coffee themed  jewelry, the koa coffee scoopers, coffee mouse pads, coffee picking aprons called “Roo’s”, and the various coffee T-shirts and hats. 

Rocky and also June, 2012
We also sold the famous coffee growers', “almost naked” calendar, the male edition.  Last year there were photos of female coffee growers.  Surprisingly, we already knew several of the handsome men.  One was Rocky in the Rocky Horror Picture Show we saw on Halloween at the Aloha Theater.  Another male model is the President of KCFA.  We bought the coffee label shirts we are wearing throughout most of the festival.  We even bought coffee label placemats.



Ubiquitous tasting cup
Featured in the booth was the KCFA coffee.  Several growers donated their green coffee and MaryLou blended it, roasted it herself and packaged it for sale with the KCFA label .  Of course everyone was offered a taste.  I thought the KCFA blend was excellent.  It sells for $25.00 per pound.

They must have used thousands of these 2 ounce paper coffee tasting cups throughout the festival.   Mountain Thunder was a big sponsor of the events. It is one of the larger processors. You could taste 100% Kona coffee in one fo these cups at every event, and buy it as well. 

I say “we” because we are members of KCFA and attend their monthly meetings and coffee talks.  We are also members of the rival Kona Coffee Council.  Both promote 100% Kona coffee, but KCC is supposedly made up of some of the blenders of the evil 10% Kona coffee that is half the price.  We are trying to stay out of the politics of these two organizations.  We enjoy mingling with the growers, many of whom are old hippies like ourselves.

The coffee booth photos posted are members we know of the KCFA .  Page also won the coffee baking competition with his Grandmother's coffee sugar cookie recipe.  This event had the biggest prizes - money!

Saturday night crowned  Miss Kona Coffee and Miss Aloha Hawaii. We saw these beautiful and talented young ladies often throughout the festival.
Contestants